The company was founded in 2001 by Thomas Holzleithner and Hardy Egger. Both had been working in leading positions in tourism for many years.

From the very beginning, the company’s goal was to combine tourism and lifestyle. Countless projects in the areas of events, promotions, incentive trips and loyalty marketing were conceived and implemented for renowned national and international clients.

Above all, the hotel brand Lifestylehotels™ and the lifestyle magazine THE Stylemate were built up. Today, these two brands represent the core of PRIMETIME Touristik und Marketing GmbH and embody the vision and values of the company.